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What’s Trending: Email Marketing
Email may be one of the oldest forms of digital marketing, but that doesn’t mean it is a dinosaur. While shiny new social media platforms have been taking center stage, email has been quietly...
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Working Together: Email Marketing & Your Marketing Campaign
Email marketing. With all the social media options out there, you may think incorporating email marketing to your campaign is passé. It’s not. In fact, according to Nielsen, email as a marketing...
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Sales Emails Gone Creepy? Read On & Avoid The Creep Factor
With today’s level of communication through the internet, emails are an important part of a sales campaign to let current or potential customers. They want to know what your company offers, what...
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Your Cheat Sheet for Lead Generation
Today, I welcome you to a land of opportunity, a land we fondly refer to as “planet lead generation.” Well, not really but it sounds interesting (or cheesy). Not only are you coming with me, but today,...
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While the Employees Are Away, Inbound Marketing Will Still Play
This phrase may sound familiar, although it was changed a bit. The correct phrase is, “While the cat’s away, the mice will play.” You may be wondering what this phrase could possibly have to do with...
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The Secrets to Successful Email Mobile Optimization
Mobile browsing and mobile email access are on the rise, with mobile email opens now standing at nearly half of all email opens. Now, you can debate all you want about whether being connected all the...
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Personalize Your Emails the Right Way
Did you know that the average person receives 147 emails each day?! With that in mind, what are you doing differently with your email marketing strategy to captivate your audience’s attention and...
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Tips to Make Your Marketing Automation Sound Less Automated
Attempts to do email marketing these days often bring a seeming Catch-22: How do you make email and other automated marketing efforts effective when customers are often able to spot a “form letter” a...
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Inbound Marketing is Your New BFF [Infographic]
Inbound marketing should be your new BFF (best friend forever). No, really, it should. You two will work well together – two as in your company and inbound. Inbound marketing has the power to take your...
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6 Tips To Boost Your Nonprofit Email Marketing Efforts
Ignore the naysayers! Email marketing is still entirely viable, and it can be a valuable tool for virtually any nonprofit organization. It becomes trickier to get noticed in email today, but that just...
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